Know how to use the Heading Title Tags such as H1, H2, H3, and H4 correctly. Search bots read the header titles to determine the relevance of the content for indexing into a certain category on listing pages. The H1 and H2 Meta descriptions are most commonly used but the H3 and H4 are just as important. Most folks get confused inserting these and use the “paragraph setting” when it should have been set as an H3 tag! Without correct implementation, your website page will be put in the too hard basket by search engines.